In today’s world, this almost has to be included in a local marketing mix but — this is the one area in today’s marketing world that’s completely oversold. Just because everyone is using social media doesn’t necessarily mean they’re looking for what you have or are looking to buy anything at all.

Plus, organic reach and shares on properties like Facebook are becoming more and more difficult as these media outlets want you to pay to advertise. So we’ll build a plan for you that:

• Takes advantage of trends to get you into the right conversations
• Create social content that spurs engagement — critical to getting seen in social media
• Techniques that encourage peer-to=peer propagation — a fancy term to sharing
• Tailoring your social media presence for the most local exposure.