Putting your business on the map
Search engine optimization and a strong social media presence are great, but targeted advertising, both on and offline, can make all the difference.
Optimization for search is the single most important thing a local or online business can do to reach its potential customers. Forget the phone book, forget the directories.
Special events, open houses, contests, community involvement and on-site and remote promotions are just a few ways you can gain visibility in your local market and community.
The tanning salons that I managed in Orlando saw a dramatic increase in traffic and memberships through both improved rankings in local search and a local Google AdWords program.