Yes these American holidays can be real confusing, especially between now and Labor Day Weekend (a topic of a similar post here). The common thread of course is some kind of patriotic feeling, flags, barbeques and yes, mattress sales. 

So if you’re communicating as a business, does it really matter if you thank the troops for their service on Memorial Day as if it were Veteran’s Day or theme your promotions as if the last Monday in May was the Fourth of July? I think it does.

Clarity in your messaging says a lot about your business and the thought you put into what you do and how you serve your customers. So if Memorial Day is about remembering service men and women that made the ultimate sacrifice for their country, then when if you want to reference the holiday, then that’s what you talk about. Thanking current men and women in the military for their service is muddled messaging. As is Happy Memorial Day; that’s like saying happy memorial service.

Unless of course you’re in the mattress business. Then you know what to talk about.